As such, you can do some really smart things with Drip with respect to email personalization.īut wait… why bother with email personalization?Īccording to RichRelevance, personalized emails lead up to 3X in clickthrough rates and in 3.8X in revenue per click. Here’s something Drip does that absolutely no other email provider can: advanced personalization.ĭrip uses Liquid templating language (popularized by Shopify). Here are a few pre-made visual automation workflows you can check out and visualize as to how they work. Again, based on what subscribers do, you also have options to branch out into simple “Yes/No” paths that you can ease your subscribers into. Trigger points (event triggers, sign up sources) lead to specific actions, delays, and decisions. What makes Drip really powerful is the way you can create advanced (or simple) email automation workflows. You can do these visual automation workflows and build email automation workflows with Infusionsoft too, but we also know that InfusionSoft is also known as “confusionsoft” and that it’s way too much for regular businesses, bloggers, online businesses, and service-based businesses. Right at the outset, you get Visual automation and the ability to build automation workflows with Drip.
For the life of us, we can’t seem to work with complicated code and APIs to create advanced automation workflows nor do we want to spend any extra time doing that.
This timeline continues even after your subscribers sign up - what campaigns they received, what tags have been applied to them, and precisely what they did with each email they get. With Drip, however, you get a complete timeline of a subscriber - what your subscribers did before they signed up, the pages they visited and how many times per page, and more. You’d know when an email subscriber signs up, but do you know what that subscriber did before he or she signed up?
Here’s how Drip email marketing software truly helps you sell products or services smart and with advanced email marketing automation: Subscriber Timelines Convertkit and Drip are both powerful email marketing tools.ĭrip, if you look deep enough and if you work with it for as long as I have, offers the best value for money (especially with the host of features they recently added). Of course, Mailchimp is everyone’s favorite but you could quickly run out of its feature set. Of all the email marketing software you and I are both aware of, there are only a few worth considering: MailChimp, Drip, and Convertkit. It’s also the reason why I write posts like why you should drop everything you are doing right now and embrace email marketing completely. If you aren’t doing email marketing or if you are still focused on managing social media accounts or doing SEO like there’s no tomorrow, you are literally throwing money away.Įmail marketing is the single best thing you could do for your business. Email marketing has an ROI of 4300% (now, it might be even more).